Magento – one of the most popular CMS, that is designed for content management open source. At its base create online-shops.

  One of the main advantages of Magento is large built-in functionality after the installation of «shop». This shop provides many opportunities:

• discounts;
• different websites on the same system;
• limited access;
• various methods of payment and delivery.

   Now, more detailed look at the main features of the system:

• flexibility and ease of setup appearance;
• availability of tools for marketing purposes – promotions, bonuses, discounts, and more;
• setting the products at the properties;
• availability product description and its photo;
• review the goods balance in stock;
• possibility to use multiple currencies;
• so-called buyers “separation” for certain groups, such as, discounts for regular clients;
• client registration;
• possibility of ordering;
• availability of Product reviews;
• available methods to pay for the goods;
• possibility of product recommendations for acquaintances;
• reliability.

   Another advantage of the system is that it is completely free. On it created a lot of sites:

• Babyzentrale – shop children`s toys and clothing;
• Rebel – shop men`s and women`s clothing;
• Netfleet – shop men`s wallets;
• Sport Bikes – motorcycle shop;
• Yana – furniture store;
• Lenovo;
• Nokia;
• Samsung.

   Isolate the basic steps of creating the online store on Magento:

• discussion of the main objectives of the project with client;
• a technical task;
• work on the structure of the site and its design;
• layout;
• programming;
• testing;
• bug fixes;
• approval with client;
• placing on hosting.

   In Magento a control panel is difficult. It`s exploration will be for a long time. For many people drawback is that the interface is in English. Therefore, you need to improve your skills or hire a programmer for interface processing.

   In Magento also there are special reports to view the movement of goods over time. You can see what product ordered frequently (that is in demand).

   Creating the unique interface of your online shop will take a lot of time and effort.

   Magento created on the Zend Framework base. To work with it you need to use framework Phototype. It can become an obstacle in the creation of original online store. To avoid this, you need to turn to specialists.

   So, if you decide to create your online store, you need to decide what it would be: small, medium or large scale. It is important to choose products that are in demand, consider supply and ways to pay for it to be convenient for you and for clients. Solved these problems, you can move on to creating or request development of future project.

  Apparently on written previously, we can see that Magento system has as some disadvantages, as advantages and opportunities. But information technology “not standing still”, evolving and improving. And after a while Magento can take a special place in IT and gain even greater demand among users.