Landing – a small website, mainly composed of one page. Its main purpose is to induce a user to take action: subscribe, order a product, view a movie, install a program, etc., in other words, dо him a potential client.

   The advantages of landing are:

• a good opportunity to attract attention, provide more services and, consequently, attract additional clients;
• cost savings, since such sites have a minimum number of pages;
• quick realization;
• quick loading of the page, because it contains a small amount of data.

   The main elements and features of a qualitative landing page:

• an effective headline for sо that visitors immediately focused their attention;
• an appealing call for implementation certain actions with the user (making a purchase, booking tickets for a certain event, etc.);
• contacts;
• high-quality images or videos;
• availability of additional information, such as placement of certificates or reviews;
• information provided by users would not be disclosed.

  The design of the following page would be thought out well. The visitor should not be distracted by unnecessary information or advertising.

   The main disadvantage of the landing page is the minimal placement of information about the product or service provided. Therefore, important content should be highlighted in bold, compared with other text.

   This way of attracting clients can`t be single, especially for big business.

   If you decide to have your own landing page, you can view samples of already prepared sites to better understand the essence of the matter.

   One such example is the page of electric vehicles - gyroscuters.

   Another vivid example is the Ukrainian embroidery website.

   The following is a landing page of an anti-corruption organization.

   One-page website for repair and installation of washing machines.

   Stages of the development of the landing page:

• conducting marketing researches;
• assessment of the competitive environment;
• definition of the target audience;
• drafting of the technical task;
• agreement with the customer;
• website design process;
• design development;
• website layout;
• writing content;
• testing;
• removal of bugs, if any;
• landing launching.

   The cost of this website depends on:

• number of pages;
• complexity of the project;
• the time necessary for its realization;
• quality of content;
• the need for graphics.

   For whom is profitable to implement landing?

   If you are just starting your business, this way will be ideal for you, because it is saving + efficiency + attracting new clients.

   For the better success of your future website, you need to promote it. The easiest way is to update the content and increase the mass of links.

   Creating a landing page is much easier, faster, and more economical than any other site. Therefore, if you do not have the opportunities or ability to develop the landing independently, you can order the implementation of professional developers or freelancers.

   Now, having understood the essence and features of the landing page, it is up to you to decide whether this kind of promotion will be relevant and beneficial.