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Site redesign

March 16, 2018

Site redesign

   Redesign of the site - one of the ways of its modernization. Since the concept of fashion is changing day by day, one needs to follow and go "in foot" with these changes. In the IT sphere, this is also no exception. It is necessary to understand that the visitor primarily visually evaluates the attractiveness of the site, and then evaluates other criteria.

   Reasons for having a site redesign:

  • reducing the number of visitors;
  • mistakes - broken links, pictures not loaded;
  • difficulties with navigating the site;
  • change of basic information - logo, corporate style, etc.;
  • change of the target audience, the direction of the site with the preservation of the domain;
  • moral or technical "aging" of the site.

   There are several options for updating the site:

  • image - includes the visual part of the site;
  • technical - includes work on errors, edits, processing;
  • navigation - in the event of problems with the database.

   There are also three ways to change the design:

  • structural - refinement of the functional;
  • graphic - change of appearance;
  • complex - used in the development of the site from scratch.

   To complete the redesign, you can include the following key points:

  • change of colors;
  • change the location of the blocks;
  • Improving navigation and site structure;
  • introduction of new technologies;
  • adding new modules;
  • updating information (graphic, text, tabular);
  • search engine optimization;
  • іmprovement of site administration.

   You also need to keep in mind the importance of design adaptability. Adaptive layout provides a change in the design of the site, depending on the device used. Everyone can conveniently view the site from a computer, a tablet, and from a mobile device. There is the so-called concept of "rubber layout" - the blocks on the pages vary in proportion, depending on the size of the browser window. But sometimes this is not enough. Therefore, it is expedient to use the so-called "rubber" image on the site. Their principle is that not only the blocks but also the pictures will change. CSS image properties are used - {max-width: 100%}.

   There is also a set of rules for CSS3 Media Queries that provide the ability to view the site on different screens (laptops, e-books, TVs, etc.).

   When to order a site design change?

   There are no clear deadlines, but if the last changes occurred a few years ago - it's worth taking a moment to think about it! To finally decide, you can go to competitor sites, analyze and hold identities.

   If you are still hesitant, you can contact the specialists who will conduct a comprehensive audit. Having evaluated the relevance of the design, they will suggest ways of modernization and will work on a professional level.

   Pros after the update:

  • compliance of the site with the main modern criteria of modern design and layout;
  • the appearance of new visitors;
  • increase in sales of goods or services.

   It should be understood that upgrading the appearance of the site is no less important than developing it from scratch. So do not postpone it to tomorrow, make decisions and act today.

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