Website optimization - is one of the key and very important elements after the development of the website. Therefore, You need to understand the importance of SEO.

   Consider the top basic rules for optimizing any website.

   1. Keywords. Keyword selection will be the key to SEO optimization.

Recommendations for selection

   First of all, everything depends on the direction of business. You need to consider nuances from the client's point of view. What phrases would You use in the query to find a particular product or service? Be sure to bind to the topics of Your website. For an example, take the website of a travel company. Samples of searches: tours to Spain; tours to Spain from Rovno; rest in Turkey; hot tours in Europe; discounts on booking tours; cheap holiday offers and more. But, at the same time, you do not need to overwrite the text synonyms. It's worth to understand that targeted conversion to the website and the ability to attract not only visitors but also buyers depend on the correctness of the keyword selection.

   2. The content of the web page, in other words, body. There is a very important element, because the visitor logs in to find specific information. The content of the pages should be interesting, clear and, most importantly - to relate to the topics of the site. Avoid grammatical errors in order not to lose confidence in the website and the image of the company. You need to use the tools for page markup: tags title, h1, h2.

   Optimize title - header

  Maximum number of characters for the title recommended - no more than 70-80 characters. Need to key words or phrases to the top. You must use the keywords in the header.

   <H> headers

   By analogy, as with the title, headlines should be attractive - to encourage visitors with all the important keywords.

   Optimization <description>

   The optimal size is 260 characters. It must contain one or two keywords. You can`t repeat the title and description.

   Pictures

   All images on the website must have the <alt> attribute. It is a description of the image that reads the search work. There are no limits on the number of characters in the keywords. However, it is not necessary to exaggerate too. As a rule, each page of the site must have at least several images, alt each of which must describe the image and contain approximately three keywords.

   Link

   Link names should be relevant, that is, they should match the search result. Text links that lead to other pages should use keywords.

   Website map

   One of the key rules - the presence of a website map - an xml file that contains website information and facilitates optimization.

   Text content - is very important in promoting the website. Selecting specific sections of the text or titles is also no less important to which search engines pay special attention.

   Another factor that matters is the download speed of the website. After all, the longer the download time, the greater the likelihood that the user will leave Your website and will give preference to competitors.

   The process of site optimization is both complex and effective. So do not forget about this important aspect of promotion. Qualitative optimization is the key to success, leaving not only You, but Your visitors. In order to achieve the goals, it is necessary to turn to the specialists who will perform their work as quickly and efficiently as possible.